LadyLine's rebrand has been published! We updated the whole look: logo, fonts and colours - what do you like?
Fortunately there is LadyLine
In November 2021, we decided to rebrand LadyLine. The aim was to update LadyLine's look and feel to reflect our diverse services and our amazing training facilities. The new look was launched on 1 November and has been warmly welcomed by LadyLine entrepreneurs, employees and customers alike.
Our mission at LadyLine is to be a fitness centre that empowers women. LadyLine is the choice of every woman who cares for herself. With us, you train towards your goals at the pace of your life.
Our aim is to make you happy.
Fortunately, there is - LadyLine.
A new look
The new look conveys the warm and cosy atmosphere you feel when you arrive at LadyLine; it's natural to come to us. We are truly part of a woman's life, enhancing her everyday well-being. Fortunately, at LadyLine you get a moment to yourself. We talk about women's wellbeing, exercise and happiness in a natural, knowledgeable and inspiring way. We talk to you genuinely, from me to you.
The LadyLine logo stands for soft and strong values that blend together in a modern and memorable way. The graphic design combines soft feminine elegance with classic minimalism. The graphic design is intended to communicate that LadyLine is a fitness centre for every woman. Luckily there is - LadyLine.
The colours in LadyLine's colour palette are found nearby: wild wildflowers, vanamon flowers, frosty sand, the untraceable glow of the evening sun, Finnish nature. You'll see the new look and colours gradually appear on our website and other digital content, in our print material and in our centres.
In partnership with Digi-Inno
The new look was created by the marketing communications agency Digi-Inno, with whom the change went smoothly. What do you think of the final result?
