Are you a LadyLine entrepreneur?

Want to step towards your dream and create your own entrepreneurial path in wellbeing? As a LadyLine entrepreneur, you'll have the support of a chain and a well-known brand, backed by a skilled team of fitness centre business professionals. 

The playing field Finland

LadyLine has 11 locations in Finland, from Porvoo to Rovaniemi and from Vaasa to Iisalmi. We can help you to find out exactly what your local needs and competitive situation are.

One or more centres?

Did you know that our entrepreneurs have 1-4 fitness centres, on average two. Develop your business and grow safely with us. But hold on - let's start with one first!

Finnish chain

The story began in 1987 in Vaasa. We are a Finnish chain with great pride. At LadyLine we speak savvoo, stadii, mietä and others. We believe that being Finnish brings added value to entrepreneurs, customers and stakeholders.

One step ahead

The unique training concepts created by the chain offer customers an experience of a lifetime and the entrepreneur a higher average price and a strong competitive position. How about the powerful Rebel-HIIT concept for your centre, the BootyBox oasis of foot training or the mind and body pampering Body&Mind? Virtual and online classes are a staple for us.

What is LadyLine?

The LadyLine chain of women's fitness centres dates back to 1987. Now there are 13 entrepreneur-driven centres around Finland. For the customer, the LadyLine fitness centre is a safe and supportive training environment where every woman feels welcome and strengthened in the rhythm of her own life.

We'll help you get started and support you along the way

Let's do it together, with the support of the chain management. You will receive initial training on business model, operations and marketing, among other things. The whole team meets regularly, for example for quarterly regional meetings and the annual Entrepreneurs' Days.

Original publication date

It's not free to become a fitness centre entrepreneur, but let's sit down together and do the maths. It costs €150 000-200 000 to set up a gym and you can get started with around €50 000 of self-financing. Our LadyLine entrepreneurs are just ordinary people from different backgrounds.

Establishment of a fitness centre

Facilities, equipment, software, access control and so many other details, big and small. Don't worry, we'll help you find a suitable office space, negotiate contracts, renovate your space and other practical matters.

Supportive framework

We'll do a lot for you to help you and your team shine and build a successful, unique LadyLine fitness centre. Are you losing the freedom to try? No. Our entrepreneurs are Entrepreneurs with a capital Y. In the twists and turns of world events, community also brings strength.

Contact us and let's talk more!

Sami Suominen

Franchising Manager
sami.suominen@lli.fi
045 636 6363

or fill in the form and we will contact you

Tip about office space

Do you know of a suitable space for a gym? We are looking for premises of approx. 500-1300 sqm for the growing LadyLine. We are looking for locations in major cities and around residential and commercial centres. LadyLine fitness centres are designed to be efficient and functional, in line with the brand image. Contracts are usually concluded for 10 years.

In 2025, two new centres were opened: in Espoo, in the Lippulaiva shopping centre, and in the centre of Oulu. EasyFit, the indoor chain, will also grow with two new centres during autumn 2025.

Contact us or tip us about your office space using the form above.

Fortunately, it is. LadyLine.